Hi, I'm Carrie Rattle

Founder of Behavioral Cents

This is my Story

 When I started working in financial services, I was full of hope. I knew if I worked hard I could prove that women deserved equal pay because we could deliver equal value. Women were making 69 cents for every dollar a man was making. After 30 years, I was a Senior Vice President as were some of my female peers. Women were making 82 cents for every dollar a man was making. 30 years, less than 13 cents. 

Well, I decided Plan A had failed, so I moved to Plan B. My mission is to help women use what money they do make wisely. Because Money Speaks. Money gives us an equal voice in the world because we can direct it to whatever we wish - charities, politics, educating others, living a healthy life.

I met Dr. Benson along the way and we became friends. She asked me to buy her business Stopping Overshopping. We had very similar values, standards, and clients. So in the middle of COVID when nobody knew what the economy was going to do, I bought my second business. But I had faith, and have an ongoing passion to effect change.

I'm also committed to providing programs for all wallet levels as quickly as I can. Which led me to create this course after working 1:1 with clients and small groups for years. After reviewing pages and pages of client work, seeing success, and learning needs along the way, I built this program to maximize your success. Here's to you, and may you thrive.

Warmly, Carrie